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Description : Many bloggers like press releases, too. Mainstream bloggers use press releases in the same way as media professionals. Personal and part-time bloggers often use them when they’re short on time but still want to give their readers content on a regular basis.
“High-quality, well-written and easy to integrate.” ~ Grace-Marie Jones
As a busy entrepreneur, you know that it’s not possible to do ALL the tasks for your business and do them effectively. It’s easy enough to say you should outsource, but then you have to do the training. And when faced with that daunting task, it’s often easier to just say, “I’ll just do it myself.”
With newspaper readership on the decline, you might think that the press release’s heyday has come and gone. However, in reality, the increased speed at which information travels online has made press releases more useful than ever. Editors of offline publications are busy people. They spend a great deal of time searching for news stories and assigning journalists to write them. Press releases can save them time by alerting them to potential news stories. Press releases that are written properly can be published as-is. This is especially helpful if the editors have page-space to fill and are on a tight deadline.
The truth is that one of the ways that big businesses become successful is because when they were smaller, they leveraged all the marketing tactics available to them including publicity.
Quickly, a press release is an announcement of news. Your news might be an event you’re hosting, research that you’ve gathered, a new product or service, an award or just about any other announcement that your audience will care about. The goal in a press release is to pitch your story idea to the media in the hopes that it will capture their attention and they’ll “pick it up” and cover the “story.” Getting newspaper, magazine, radio, or television coverage can have a dramatic impact on your business and a press release helps you reach a broad audience, which also contains your target market.
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Imagine starting your work day with much of you work done for you. There’s no need to wonder on what to focus on or how to do it…just fill in the blanks, follow the instructions and you’re ready-to-go.
Note: DFYTemplates is a new project, based on the same strict quality standards our current customers are used to. The comments above are from customers who have purchased our previous products.
Publicity, press, and public relations are somewhat synonymous. They are all approaches to getting media coverage and creating a buzz about your business, within your target market. They are also often overlooked by small and medium sized businesses, who feel the marketing tactic is only beneficial to big business.
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Those who edit online publications also have tight schedules. If they receive a good press release via email, they can simply cut and paste for an instant story. Even if they decide to add to it, most of the work is already done for them.
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